Press Releases

LinkShare Selected by MSN Shopping as Provider of Coupons and Special Shopping Offers

New York -- November 8, 2007 -- LinkShare, a leading pay-per-action marketing network, has announced that it has been selected by MSN Shopping to provide coupons and special shopping offers.

As one of the world's most popular Internet destinations, MSN Shopping is one of the biggest online marketplaces on the Web today. Through its Showcase Offer Access, a new service, LinkShare will distribute advertisers' offers to the MSN shopping site, as well as MSN's syndication partners.

"MSN Shopping is one of the most highly trafficked sites on the Internet, so it's crucial for advertisers to show up prominently when shoppers are looking for a product," said Steve Denton, president at LinkShare. "LinkShare is providing our advertisers that heightened exposure and distribution on MSN Shopping virtually risk-free since they only pay when shoppers take action with their coupons or special shopping offers."

LinkShare's new partnership with MSN will give its advertisers access to MSN's growing audience of online shoppers. In turn, MSN will receive a steady stream of coupons and special shopping offers from LinkShare's advertisers that are then used to fill open inventory on its site properties and syndication partner sites. MSN Shopping offers more than 30 million products from over 8,000 merchants.

LinkShare Showcase Offer Access is available immediately to publishers and advertisers.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).